Over the years of speaking and teaching, I have learned countless lessons. I have learned tactics and strategies that have caused me to be as successful as I’ve been.
Today I want to share those lessons with you.
Whether you’re a speaker, trainer, coach, or expert in any area, these lessons apply to you. It doesn’t matter what industry you’re in or what scope of service you provide. Your voice matters regardless.
However, to get your voice heard, you need to learn how to perform your very best in front of a room. This starts with filling a room.
Filling a room is the way you will change the world. It’s how you’ll get your important message out and create a live life rich community in your area. So let’s dive into how to do it.
1. Fill a need
I recently had the opportunity to speak at a large event in Orlando. While I was there, I asked the leaders what their people needed.
You can do the same in your community. If you’re the PTA president, ask what your school needs. Then tell the PTA a story about that need and why it’s a need. Make the listeners understand that they’re a part of the solution and can help fill the need.
I like to make a list of all of the needs of the audience I’m speaking to. However, I can’t solve all of their problems. Neither can you. So narrow the needs down to what the audience needs most. This will help the message land.
2. Go to where they’re already congregating
Where does your local community meet?
Look around to who’s meeting today and what they’re doing consistently. Then consider where they’re looking for someone to help them, fill a need, or come in with education material and ideas that will help them grow.
If you don’t know where your community is congregating, Google your competitors and ask what they’re doing and where they’re speaking.
Once you have some places in mind, contact the person who makes the schedule at each place and explain the gap you can fill or the topic you can speak on. Create a syllabus with what you’ll talk about and what value you’ll bring.
3. Give them real value
On the topic of bringing value, when you go to speak at the front of a room, you need to get across what problem you solve and how you solve it.
People don’t pay for a system, process, or strategy; they pay for results. So answer the questions they’re asking and help them get results.
4. Ask people to help you
I like to call this “each one reach one.”
We all want to help people and feel like a hero. However, the way to help more people is through each one reaching one.
When you ask people to help you, everyone invites someone else to participate. This gets more people involved who are all experts in different areas.
5. Exceed expectations
Finally, when you go into a room, wow them. Give them what you said you would plus 5-10 times more. This is where your best testimonials and referrals will come from.
Truly try to blow their minds with how much value you bring. If you do, you will be invited back over and over again.
If you want to learn more about how to make an impact by filling a room, check out Episode 072: How to Use Your Influence In Any Room to Create the Outcome You Want.