How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph, Part 2

Power is a choice.

You may not know what your other choices are, that you feel like you’re between a rock and a hard place. You don’t want to ever feel that way. And so, you either give your power and influence away or you decide to harness it and use it appropriately – your choice.

Gail Rudolph, a Cialdini Method Certified Trainer, shares these 6 Principles of Persuasion, which you can use in your everyday life.

There’s always one of these principles available, ethically and naturally in every situation we do. And if one doesn’t work, another one will fit. Chances are, you may have tried one of the principles or maybe two of the principles. Then there are others that you can also pull out to help in that situation. 

Everything we do rests on human behavior. And all of our successes, all of our sales, all of our work with our clients, and all of our relationships fall on human behavior. 

But all too often, we seem to forget that human behavior is a choice as well as how we respond to people. The only person we can control is ourselves. And how we control ourselves can change the interaction we have with other people. 

The 6 Principles of Persuasion

1. Scarcity

For instance, if you’re looking to buy something and the salesperson doesn’t tell you they’re not going to make them anymore, then they’ve done you a disservice by not telling you. 

2. Reciprocity

Reciprocity is giving a gift and expecting absolutely nothing in return. But you’re giving to enhance the relationship, not to land the sale. So do it from a place where you do not expect anything in return. 

3. Liking

People prefer to do business with people they know, like, and trust. Therefore, look for ways to do business with people in a way that you can truly connect with them. 

4. Consensus

Consensus is huge which we see in testimonies. But consensus is more than just testimonies. It’s also about how many you can serve, educate, empower, equip, and elevate.

5. Authority

Put out your certifications if you have specialized training in an area that other people might not have. This is not bragging, but you’re setting yourself up as an authority in your space. 

6. Consistency

We have an internal desire to remain consistent with things we’ve previously said or taken stand on. So many times, we try to push people to change their minds. And so, if somebody takes a stand on something, they want to remain consistent with that stance. And so it helps if you understand when it’s appropriate to push. 

If you want to learn more about how to navigate divorce, check out

Posted in

Danny Ozment

Leave a Comment