Zig Ziglar once said, “If you help enough people get what they want, you can have all your heart’s desires.”
I believe that in the depth of my heart. If you have a dream in your heart, it was placed there on purpose and with purpose and connections are the way to achieve it.
The thought of nurturing and building these connections can feel overwhelming, though. That is where the art of the introduction comes in.
There are 5 steps to the art of the introduction. Last week, I shared the first two: clarify your and your message and clearly communicate the problem you solve.
Now, here are the final three steps that will allow you to master the art of the introduction.
1. How to Introduce You and Your Message
This is for all of you who have ever walked into a room and not known what to say.
You need to know that people don’t care what you do but what it is you can do for them. There’s a big difference between those two things. If you say, “I’m an accountant,” that’s one thing. However, if you say, “I help people fire the worst business partner ever,” you will grab everyone’s attention.
This is exactly why the way you introduce yourself is important.
So, I challenge you–no matter your profession or business–ask yourself the following questions and use them to help you build connections:
- What is the cost of not hiring you or buying your product or service?
- What’s the time and money involved in not hiring you?
- What do you want people to know when they walk away from meeting you?
- What do you want them to learn about your product or service when you introduce yourself to them?
- What is your process for what you do after the introduction?
2. Help Them Help You
Ambassadors are the people who represent you. Your goal should be to create ambassadors that will go out and represent you, your company, and your product or service well.
You can’t pay for people to advertise at that level. You can’t buy this kind of promotion. You can only earn it through trust and showing up every week. That makes these ambassadors or promotors priceless.
Teach these people what you want them to say when they promote you. You don’t want them to talk in paragraphs or book chapters. Therefore, give them easy bullet points and action words that can help them describe who you are and what you do.
Additionally, get creative! Think about what you could do to make it easy for people to do business with you and refer their friends. Make it a win-win for them to help get the word out about your product or service.
3. Create Your Perfect Pitch
If you meet somebody today, what would you want to say to them about your business? This is your pitch.
Before you even begin writing your pitch, get clear on yourself and your message. Create and write out the specific problems you solve. Answer the questions laid out above.
Then, when someone asks you what you do, be ready with bullet points of your own.
How? Follow this 3 step process to creating your perfect pitch:
- Explain the pain point or problem you solve
- Explain your plan for solving it
- Give your promise
If you want to learn other ways to master the art of the introduction, check out Episode 059: The Art of the Introduction Part 2.