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AGRICULTURE

For many entrepreneurs and business owners, starting and growing a business isn’t just about making money. It’s about finding freedom. It’s about experiencing the fulfillment that comes from building something meaningful—and living a rich life.

But here’s the truth: while your business can give you a rich life, it can also ruin it. Success often comes at the expense of sanity. Maybe you’re working harder than ever, paying everyone else first, and still feeling stuck in a prison of your own making.

The solution isn’t just getting more customers, scaling up, or dumping all your profits “back into the business.” Real freedom—financial, personal, and professional—starts with a plan. A financial freedom plan.

As a seasoned money and mindset coach and founder of an eight-figure financial firm, Marissa Nehlsen teaches that when the vision is clear, the decisions become easy. Marissa will show you how to:

  • Set a clear vision for your business, finances, and life—and gain the freedom you want.
  • Make money your best employee, no matter what size your business.
  • Open up connections, opportunities, and networks.
  • Fire your worst business partner—the tax collector.
  • Prepare a legacy plan and pass on a masterpiece, instead of a mess.

Say goodbye to the grind and say hello to freedom. It’s time to start living life on your own terms—and live life rich.

liveliferichbook.com

Live Life Rich:
The Entrepreneur’s Guide to Dream Big, Multiply Your Money, and Take Control of Your Financial Freedom
by Marissa Nehlsen
Foreword by John C. Maxwell

BIO

Marissa Nehlsen is the founder and CEO of Freedom Financial Group, an eight-figure, debt-free financial firm serving clients across 46 states. But before she ever advised anyone on wealth building or tax strategy, she was a farm girl in North Dakota—picking rocks in the fields, learning the value of grit, and watching her family lose everything during the drought of the 1980s.

That loss planted the seed of her life’s mission: to help farm families keep more of what they earn, protect what they’ve built, and pass it on to the next generation with confidence.

Today, Marissa leads thousands of rural business owners and agricultural families through educational seminars and one-on-one coaching—equipping them with smart, actionable plans for tax strategy, succession and transition, risk protection, and legacy building. Her approach is both heart-driven and highly practical: make your money work harder than you do, and preserve what matters most.

She has built five companies, coached thousands of business owners, and helped clients move from uncertainty to confidence—whether they’re running a multigenerational farm or building a business off the land. She believes your operation should serve your life, not consume it.

When she’s not working with clients, Marissa is either mentoring women in Costa Rica through her nonprofit sewing schools—or enjoying family time on her own mountain. But at heart, she’s still that farm girl from North Dakota, committed to helping rural families live life rich.

Suggested Interview Questions

  1. You grew up on a farm in North Dakota and lived through the drought that took everything. How did that experience shape the work you do today?
    Marissa will share how that early loss drove her to help agricultural families build financial strength, so they never have to relive what her family went through.

  2. What are some of the biggest financial challenges you see farm families facing right now?
    Marissa will highlight common pain points like lack of succession planning, poor communication between generations, and missed tax-saving opportunities—and what can be done today to fix them.

  3. What does a “Financial Freedom Plan” look like for someone running a farm or rural business?
    Marissa will outline how to create a plan that protects income, prepares for the unexpected, and ensures your family land and legacy are secure.

  4. Many rural business owners don’t think of themselves as entrepreneurs. What mindset shift would you encourage them to make?
    Marissa will explain why viewing the farm like a business isn’t selling out—it’s smart stewardship—and how it empowers better decisions.

  5. You often talk about the importance of passing on a masterpiece, not a mess. What does that mean for farm families?
    Marissa will break down what legacy planning looks like in real life: clear communication, smart structuring, and preserving both relationships and assets.

  6. You teach about the “Big Five” that every business owner should prepare for. What are those, and how can farmers get ahead of them?
    Marissa will walk through the five big disruptors—death, disability, divorce, disaster, and retirement—and how rural families can protect themselves in advance.

  7. What’s one thing a farming family can do this week to take better control of their financial future?
    Marissa will offer one simple, empowering step—whether it’s organizing paperwork, having a family meeting, or calling a CPA—that can start the process of living life rich.